Store Opening
DKNY JEANS Unveils New Store Concept
8 July 2010
DKNY JEANS International is excited to present a new store concept for its global stand-alone stores and shop-in-shop locations. The design debuts in Singapore on July 8, 2010.
All about attitude and a New York infused energy, the new concept is inspired by the experience of the NYC meatpacking district. Key elements used to translate the industrial feel of the district into a retail environment include: white-washed brick walls, steel i-beams, muted metal chains, hooks and cages, authentic water pipes, concrete flooring, an accordion zinc ceiling, and neon, theatrical and industrial lighting.
Innovative use of a pulley system and collapsible wire mesh denim wall provide the store with a flexible merchandising system. A new flip box display case specially designed to showcase the brand’s numerous graphic tee designs is reminiscent of the old vinyl record display system.
Accents of DKNY JEANS’ signature taxi cab yellow have been added as final touches to maintain and complete the brand story.
The first DKNY JEANS door to showcase the new store concept is a stand-alone 1,100 sq ft flagship store in Singapore’s Paragon Shopping Center, the country’s premier shopping location that houses world-renowned designer brands. Other DKNY JEANS doors rolling out this fall include a free standing store in each of Jakarta Indonesia, Hong Kong, Beijing China and Sydney Australia as well as shop-in-shops in China, Taiwan and Thailand.
For more information, please contact Kelly Lee at kelly.lee@club21.com.sg.
About DKNY JEANS
DKNY JEANS is all about attitude and a New York infused energy. More than just denim, we construct a lifestyle that taps into the mindset of the world’s most diverse and iconic city, where ambition and intelligence are the essential elements of success. DKNY JEANS is a New York state of mind experienced with global relevance.
About Club 21
Clubs 21 owns the license to design, manufacture, retail and distribute DKNY JEANS in the international markets including Asia, Europe and Middle East. The company operates and distributes to about 160 DKNY JEANS free standing and shop-in-shop stores as well as multi-brand specialty stores around the world.
Congratulations to Georgiana (France), Talitha (Indonesia) and Yu-chieh (Belgium) - winners of DKNY JEANS Break The Rules contest. They received the most votes out of over 300 submissions from around the world. Thank you to all who participated!
DKNY JEANS’ free-standing 1,315sq store in the immensely popular World Trade Centre at Causeway Bay reinforces the brand’s strategic expansion plans in Europe and Asia.
It carries the label’s complete men and women’s collections.
Shop G019-21, G/F,
The World Trade Centre,
280 Gloucester Road,
Causeway Bay
Tel: 852 2895 1388
DKNY JEANS continues its growth in China with a new store inside the very-popular Metropolitan Plaza (1st Floor) at Zourong Road, Chongqing.
The new 1,450sq store carries the label’s complete men and women’s collections as well as accessories from the latest season.
LG, Chongqing Metropolitan Plaza,
No.68, Zourong Road,
Yuzhong District, Chongqing 400010
"Cool Hunting" refers to our search for people who meet our intuitive aesthetic of all things cool; confident individuals who dress with flair, independence and are open to being photographed by our DKNY JEANS scouts.
Look out for this happening in your city.
